Report from leading Cloud Services Brokerage (CSB) enablement company sheds new light on how organizations are leveraging CSBs to unify cloud delivery for employees, customers and partners
SANTA CLARA, Calif.--()--Jamcracker, the leading Cloud Services Brokerage (CSB) enablement company, today announced the results of the third annual report on cloud adoption and usage. The explosion of cloud services offerings over recent years has presented a tremendous market opportunity for solutions that simplify the complexity associated with delivering and consuming multiple cloud services from disparate providers.
“A key trend in the 2nd half of 2012, continuing into 2013, is how rapidly interest is building within Enterprise and Government IT sectors to leverage the Internal CSB model as a means to aggregate the delivery and life-cycle management of IaaS and SaaS within their organizations.”
The largest segment of cloud adoption continues to be software-as-a-service (SaaS), followed by infrastructure-as-a-service (IaaS), as organizations of all sizes are shifting from an “operation” focus to an “aggregate” IT delivery and consumption model. Cloud adoption by small and medium enterprises is increasingly happening through CSB providers, such as telcos and traditional IT distribution channels. Large Enterprise and Government IT cloud adoption is gaining traction, driving an interest in on-premise as well as hosted Internal CSBdeployment models. Additionally, Jamcracker observed collaboration and messaging applications accounted for nearly 50 percent of cloud sales, suggesting that organizations are consuming services that accommodate the “bring your own device” and mobile workforce trends.
Additional key findings of the report include:
- Accelerated growth – 2012 was a year that experienced significant expansion of the CSB model among traditional and emerging segments; including telcos, IT distributors, ISV ecosystems, and enterprise/government IT organizations. External CSB marketplace operators experienced significant growth as they expanded their focus beyond market trials and ramped up their cloud services sales and marketing activities, and on average more than doubled their year-over-year growth.
- Move towards distribution partners – Cloud providers are increasingly seeking distribution partners, illustrated by continued growth in Jamcracker’s ecosystem of cloud providers.
- Increase in IT usage – Enterprise and Government IT, particularly at the Federal level, is seeing significant growth and interest in the CSB model, with notable examples including CSB RFIs that were issued by the US General Services Administration (GSA) and Defense Information Services Agency (DISA), two of the largest IT organizations in the world.
- Messaging applications #1 – The largest portion of CSB sales, 27 percent, was messaging applications, followed by collaboration applications at 22 percent and business applications at 18 percent. The remaining portion of sales is accounted for by infrastructure, backup and storage, security, and other miscellaneous applications. Messaging and collaboration applications continue to comprise nearly 50 percent of sales, symptomatic of the “bring your own device” and mobile workforce phenomena.
- Enterprise IT pilots – Indications for 2013 are that the market will continue to experience a rapid expansion of the CSB model into mainstream service providers /telcos, IT distributors, ISV ecosystems as well as within enterprise and government IT organizations – with the latter segment “testing the CSB waters” via pilots and other initiatives to better understand the implementation and operations considerations and to allocate budget for full-scale adoption in 2014.
For more information and to download the full report, go to: http://www.jamcracker.com/resources/resource-library
“We continue to observe interesting and promising trends with respect to CSB adoption. In 2012, we saw many new segments explore CSB adoption for the first time,” said Steve Crawford, vice president of marketing and business development at Jamcracker. “A key trend in the 2nd half of 2012, continuing into 2013, is how rapidly interest is building within Enterprise and Government IT sectors to leverage the Internal CSB model as a means to aggregate the delivery and life-cycle management of IaaS and SaaS within their organizations.”
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About Jamcracker
Jamcracker enables service providers, distributors and IT organizations to become Cloud Services Brokerages (CSB). CSBs consolidate the delivery and life-cycle management for different types of private/public application and infrastructure services. Jamcracker's platform provides catalog management, user management, user provisioning, SSO access, auditing and reporting, usage accounting and support for disparate cloud providers. This enables organizations to streamline their cloud IT services delivery to drive new revenues, differentiate their core offerings, speed up organizational innovation, provide a unified usage experience and reduce operational costs and risks.