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Customer experience first How we decided to eliminate a revenue-generating part of our service by turning off the ads.

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TL;DR: We’ve always tried to put user experience first, even when that gets in the way of making more money. Browsers have changed, we’ve become a security company, and we’ve shifted our business to rely on paying security customers, so we’re turning off the ads in our free DNS service to make that service even better. See the countdown clock.

more here.........https://medium.com/opendns-dot-medium/customer-experience-first-eff91d5674a4

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