A real problem with personal data today is that the terms of trade so often seem both opaque and askew. Browse for information, send messages or go shopping online and data about you, your habits and your preferences go off into the digital ether.
What happens to it, who sees it and what inferences are made about you based on it are pretty much up to the commercial enterprises on the other side of the screen − Google, Amazon, Facebook, advertisers, ad exchanges, data brokers and others.
more here..........http://bits.blogs.nytimes.com/2014/08/18/xray-a-new-tool-for-tracking-the-use-of-personal-data-on-the-web/?_php=true&_type=blogs&_r=0
What happens to it, who sees it and what inferences are made about you based on it are pretty much up to the commercial enterprises on the other side of the screen − Google, Amazon, Facebook, advertisers, ad exchanges, data brokers and others.
more here..........http://bits.blogs.nytimes.com/2014/08/18/xray-a-new-tool-for-tracking-the-use-of-personal-data-on-the-web/?_php=true&_type=blogs&_r=0