In common use, the term “web tracking” refers to the process of calculating or assigning unique and reasonably stable identifiers to each browser that visits a website. In most cases, this is done for the purpose of correlating future visits from the same person or machine with historical data.
Some uses of such tracking techniques are well established and commonplace. For example, they are frequently employed to tell real users from malicious bots, to make it harder for attackers to gain access to compromised accounts, or to store user preferences on a website. In the same vein, the online advertising industry has used cookies as the primary client identification technology since the mid-1990s. Other practices may be less known, may not necessarily map to existing browser controls, and may be impossible or difficult to detect. Many of them - in particular, various methods of client fingerprinting - have garnered concerns from software vendors, standards bodies, and the media.
more here.............https://sites.google.com/a/chromium.org/dev/Home/chromium-security/client-identification-mechanisms
Some uses of such tracking techniques are well established and commonplace. For example, they are frequently employed to tell real users from malicious bots, to make it harder for attackers to gain access to compromised accounts, or to store user preferences on a website. In the same vein, the online advertising industry has used cookies as the primary client identification technology since the mid-1990s. Other practices may be less known, may not necessarily map to existing browser controls, and may be impossible or difficult to detect. Many of them - in particular, various methods of client fingerprinting - have garnered concerns from software vendors, standards bodies, and the media.
more here.............https://sites.google.com/a/chromium.org/dev/Home/chromium-security/client-identification-mechanisms