In April we introduced the rules that software developers should follow when creating advertisements to avoid being detected by Microsoft security products as adware. These rules are designed to keep our customers in control of their Internet browsing experience. Since then, we have had great success working with some companies through our developer contact process.
At the same time we have started to see other advertising programs trying to bend and even circumvent our rules. These advertisements produce a negative Windows experience and we have decided that it is time to add some new rules and clarify our stance on what defines clean advertising.
more here...........http://blogs.technet.com/b/mmpc/archive/2014/10/16/close-means-close-new-adware-detection-criteria.aspx
At the same time we have started to see other advertising programs trying to bend and even circumvent our rules. These advertisements produce a negative Windows experience and we have decided that it is time to add some new rules and clarify our stance on what defines clean advertising.
more here...........http://blogs.technet.com/b/mmpc/archive/2014/10/16/close-means-close-new-adware-detection-criteria.aspx