A relatively simple fraud scheme within the video RTB ecosystem is costing advertisers such as Verizon, Netflix, Fedex, KFC and Smirnoff among others up to 500 000 USD / month. While they may believe that their ads are reaching premium inventory, in fact they are appearing on file sharing, piracy and pornographic websites through this arbitrage scheme.
more here......http://blog.enbrite.ly/?p=141
more here......http://blog.enbrite.ly/?p=141